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Relay Privacy Policy

Last updated: September 11, 2025

Relay (“we,” “our,” or “us”) is operated by Filmfeed, Inc., headquartered at 2108 N Street, Suite 4684, Sacramento, CA 95816, USA. This policy explains what personal data we collect, how we use it, and the rights available to you under data protection law.

Data Controller

Filmfeed, Inc.

2108 N Street, Suite 4684

Sacramento, CA 95816, USA

support@pickrelay.com

For EU/UK users, we may appoint an EU Representative to handle GDPR inquiries.

Information We Collect

  • Account & Identity: email, password, user IDs, app store identifiers, age
  • Transactions: payment tokens for subscriptions/in-app purchases
  • Engagement & Usage: viewing history, playback events, playtime analytics, clicks, search history, device information, crash logs
  • Personalization: content preferences, general location
  • Notifications: push tokens, notification preferences
  • Referrals: waitlist emails, referral codes, referral status
  • Marketing Analytics: email opens, clicks

Sources of Data

  • Directly from you: when you create an account, manage preferences, interact with content, or contact support
  • Automatically from your device: playback, crash logs, analytics
  • From third parties: app stores (subscription identifiers), referral tracking partners (Viral Loops), analytics providers (PostHog, Google Analytics), cloud hosting (AWS), payments (Stripe, Apple, Google, Amazon)

How We Use Information

  • Provide and improve the Relay service
  • Manage accounts, authentication, and subscriptions
  • Process payments
  • Track referrals and apply rewards
  • Debug crashes and ensure stability
  • Send transactional and marketing communications (where permitted)
  • Comply with legal obligations

Lawful Bases for Processing

  • Contract (Art. 6(1)(b)): to deliver the service, manage accounts, process payments
  • Legitimate Interests (Art. 6(1)(f)): to analyze engagement, measure performance, improve features, ensure reliability
  • Consent (Art. 6(1)(a)): for optional marketing, push notifications, and where required by law
  • Legal Obligations (Art. 6(1)(c)): for tax, accounting, or regulatory compliance

Data Retention

  • Account data: retained until account deletion or 2 years after inactivity
  • Usage data: retained while the account is active, then anonymized for analytics
  • Crash logs: typically stored up to 3 months
  • Referral/waitlist data: retained for the life of your account or campaign
  • Payment data: retained as required by financial regulations (typically 7 years in the U.S.)
  • Marketing analytics: retained for up to 24 months

International Transfers

If you access Relay from the EU/UK, your data may be transferred to the United States. We use Standard Contractual Clauses (SCCs) or other valid safeguards to ensure your data is protected.

Sharing of Information

We may share your data with:

  • Service providers (AWS, Stripe, Viral Loops, PostHog, Google Analytics, Apple/Google/Amazon App Stores)
  • Marketing platforms (for opt-in campaigns)
  • Legal authorities where required

We do not sell your personal information.

Your GDPR Rights

EU/UK users have the right to:

  • Access the personal data we hold about you
  • Correct inaccurate or incomplete data
  • Request deletion of your data
  • Restrict or object to certain processing
  • Request data portability
  • Withdraw consent where processing is based on consent
  • Lodge a complaint with your local supervisory authority

To exercise your rights, contact support@pickrelay.com.

California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the right to:

  • Know the categories of personal information we collect and how we use them
  • Access a copy of your personal information
  • Request deletion of your personal information
  • Correct inaccurate information
  • Opt out of the “sharing” of personal information for cross-context behavioral advertising (Relay does not sell your personal information)
  • Limit the use of sensitive personal information (if applicable)
  • Exercise these rights without discrimination

You can exercise these rights by contacting us at support@pickrelay.com.

Security & Breach Response

We use industry-standard measures such as encryption (in transit and at rest), anonymization where possible, and strict access controls. While no system is completely secure, if we suffer a data breach that is likely to affect your rights and freedoms, we will notify you and relevant authorities within 72 hours, as required by law.

EU Representative

We are in the process of appointing an EU Representative for data protection matters. This section will be updated once appointed.

Children

Relay is not directed at children under 13 (or the minimum age required by local law). If we learn that a child has created an account without parental consent, we will delete that data promptly.

Changes

We may update this policy from time to time. Updates will be posted here with a revised “last updated” date.

Contact Us

Filmfeed, Inc.

2108 N Street, Suite 4684

Sacramento, CA 95816, USA

support@pickrelay.com